On an ordinary day last August, people at a park in Copenhagen, Denmark, saw something extraordinary: a stream of runners all adorned with floating, bobbing pink balloons. The balloon carriers were part of Run With Rotaract, a three-year-old event organized by District 1470’s Rotaract clubs. This year, it raised money for education in Malawi.
The balloons served as tickets for the approximately 65 participants. And, says Philip Flindt, a member of the Rotaract Club of København Nord, they performed the equally important function of attracting public attention.

“It created something weird for people to look at — people running with pink balloons,” Flindt says. “It was a way to reach people in the community around the park. They were asking, ‘Is this a bachelor party, a bachelorette party? Why are you running with these balloons?’”

Flindt never seems to lack creative, eye-catching ideas. It’s clear why he’s the Rotary Public Image Coordinator (RPIC) for Zone 18, the first Rotaractor to serve as an RPIC. He’s been promoting Rotaract since he helped found his club on 13 March 2013. That date, he’s quick to note, is the anniversary of the certification of the first Rotaract club in 1968.

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